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Knowing Where Travellers Come From is Key to Meeting Their Wants and Needs

Rachel Irvine CEO Irvine Partners

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By Rachel Irvine We live in an age of hyper-personalisation. Every ad you see online, every show you watch, and every book you read is recommended to you based on your tastes and preferences (however badly some companies may do it). The travel industry is no different. No destination or accommodation provider can cater to […]

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