LAGOS: Govt aims for N5b in sales at 2025 tourism fair

The Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Arts, and Culture, Idris Aregbe, stated that the initiative aligns with the state’s broader strategy to boost entrepreneurship and job creation.

The fair scheduled for April 11–13 in Lagos is being organized in collaboration with the Naija Brand Chick (NBC) trade fair.

“Tourism significantly contributes to economic activity, fostering trade and cultural exchange,” Aregbe noted. “Our administration remains committed to job creation, poverty reduction, and SME growth, and this event plays a key role in achieving these objectives.”

This marks the second partnership between Lagos State and NBC for the fair.

Organizers anticipate a significantly larger 2025 edition, featuring an expanded marketplace with digital commerce options, exclusive shopping discounts, and increased accessibility for vendors and attendees.

NBC founder Nelly Agbogu emphasized Lagos’ role as a thriving commercial hub, highlighting the fair as a crucial platform for business expansion. “This event showcases how the right support can help small businesses grow and thrive,” Agbogu said. “We are excited to provide another impactful opportunity for SMEs.”

In addition to trade opportunities, the fair will feature business masterclasses, interactive workshops, and financial inclusion programs aimed at connecting vendors with funding opportunities. Organizers also plan to introduce digital tools to extend engagement beyond the physical event, allowing vendors to maintain customer relationships and drive post-fair sales.

To enhance visibility and attract a larger audience, the event will include cultural performances, celebrity appearances, dance showcases, giveaways, and raffle draws. The Lagos State Government views the fair as part of a larger initiative to position the city as a key destination for business and tourism.

Preparations are in progress to streamline the experience for both vendors and visitors.

Aregbe revealed plans for online deals platform to facilitate remote participation, giving buyers access to exclusive offers without being physically present.

The event is expected to draw over 220 vendors and 75,000 attendees. With the state government’s ongoing investment in trade fairs, the initiative reinforces Lagos’ role as a commercial hub and supports local business growth.

As anticipation builds, stakeholders predict the fair will surpass previous sales records, further solidifying Lagos as a dynamic center for trade and enterprise.