Nigeria’s film industry, Nollywood, is a global powerhouse in volume but faces daunting challenges in distribution.
With just about 103 functioning cinemas serving more than 200 million people, most Nigerians cannot easily access new films on the big screen.
The situation is worsened by high cinema ticket prices and rampant piracy.
Even online streaming, which promised a solution, is constrained by costly data, patchy internet infrastructure, low purchasing power, and region‑based restrictions that lock many viewers out.
In response, Nigerian film producers are turning to YouTube, transforming it into a vast digital warehouse for their intellectual and creative property.
The platform bypasses the barriers of geography and income, allowing films to reach both rural audiences at home and the Nigerian diaspora abroad. It also offers creators a measure of protection against piracy while generating revenue through ads and channel memberships.
This article spotlights some of the largest producer‑owned YouTube channels in Nigeria, examining their subscriber growth, longevity in the market, the volume of creative works they’ve released, and channel views.