LG and Meta strengthen collaboration for XR Business expansion

LG Electronics is strengthening its partnership with Meta Platforms to boost its efforts in extended reality (XR). The goal is to blend their strengths in products, content, services, and platforms to push innovation in customer experiences within the growing virtual realm.

Collaborating with Meta for XR Advancements

Today, LG’s top executives, including CEO William Cho and Home Entertainment Company President Park Hyoung-sei, met with Meta’s CEO Mark Zuckerberg at LG Twin Towers in Seoul.

This meeting, part of Zuckerberg’s Asia tour, focused on business strategies and next-gen XR device development. CEO Cho showed interest in Meta’s technology demos, especially its large language models and potential for on-device AI integration.

LG aims to create a unique XR ecosystem by integrating Meta’s platform with its TV content and service capabilities. This collaboration promises synergies in developing next-gen XR devices, leveraging Meta’s technology and LG’s product quality.

Embracing the Potential of XR Devices

XR devices offer immersive experiences surpassing mobile screens. LG sees them as the future of personal devices, with CEO Cho emphasizing the potential for XR in enhancing customer interactions.

LG’s collaboration with Meta is part of its strategy to concentrate on high-growth areas like XR, aligning with its Future Vision 2030. The company aims to evolve into a Smart Life Solution Company, connecting customer experiences across home, commercial, mobility, and virtual spaces.

This move includes establishing a dedicated XR business unit within its Home Entertainment Company to accelerate ventures in the virtual space.

Commenting on Next-Gen Extended Reality Experiences, LG Electronics’ (LG) CEO William Cho previously remarked,

We see opportunities for next-gen personal devices in the XR business arena.