BREAKING: LVMH Looking To Sell Its 50% Stake In Rihanna’s Fenty Beauty — And Her Business Empire May Be Feeling The Pressure
Rihanna’s billion-dollar business world might be heading for some turbulence. Media Take Out has learned that luxury powerhouse Louis Vuitton Moët Hennessy (LVMH) — the global giant behind Dior, Fendi, and Louis Vuitton — is planning to sell its 50% ownership stake in Rihanna’s Fenty Beauty brand.
According to insiders, LVMH has brought on investment bank Evercore to oversee the sale, with early talks already underway. The deal, if completed, could reshape Rihanna’s entire beauty empire — and comes at a time when her businesses may be facing tougher financial conditions than ever before.
Rihanna’s Partnership With LVMH May Be Coming To An End
Back in 2017, Rihanna launched Fenty Beauty with LVMH through its in-house beauty incubator Kendo Brands — marking one of the most historic collaborations in beauty history. Together, they changed the industry, creating inclusive products for every skin tone and redefining what a global celebrity beauty brand could look like.
The brand exploded in popularity, reportedly pulling in $450 million in sales in 2024, with analysts valuing the company at between $1 billion and $2 billion.
But now, sources tell Media Take Out that LVMH is ready to cash out. Insiders believe the company wants to refocus on its luxury heritage brands as the global beauty sector faces mounting financial headwinds.
Rihanna’s Business Empire Feels the Global Slowdown
While Rihanna’s star power remains untouchable, her business portfolio may be feeling the effects of a changing economy. Industry analysts say that beauty brands across the U.S. and China — two of Fenty’s biggest markets — are struggling with slower sales and lower consumer spending.
And the challenges don’t stop there. Media Take Out confirmed that the CEO of Rihanna’s lingerie line, Savage X Fenty, resigned in August 2024 to take over Victoria’s Secret. Since then, reports suggest that Savage X Fenty’s sales have also softened, as shoppers cut back on luxury and lifestyle spending.
It’s not that Rihanna’s brands are failing — far from it. But the financial climate has shifted dramatically since her early billionaire boom years, and now even global superstars are feeling the pinch.
Rihanna Could Take Full Control Of Fenty
Despite the shake-up, Rihanna still owns 50% of Fenty Beauty, meaning she could buy back LVMH’s share and take full control of the brand. Some insiders believe that’s exactly what she might do.
“Rihanna built this brand from the ground up,” one source told Media Take Out. “LVMH might be leaving, but Fenty is Rihanna. Whatever happens next, she’ll be fine.”
Media Take Out’s Take
It’s the end of an era — and possibly the start of a new chapter for Rihanna’s empire.
LVMH’s potential exit and the broader beauty industry slowdown could test just how strong the Fenty effect really is. But knowing Rihanna, she’s likely already plotting her next big move — one that keeps her name, her bag, and her legacy fully intact.
Stay tuned, because this could be one of the biggest celebrity business shakeups of 2025.