MABA partners firm to boost African exports

Made in Africa Brand Ambassador has partnered with Denca Global Courier Services Ltd. (DGC Express) to promote African products on the global stage.

In a statement, the body noted that the collaboration was aimed at creating a thriving export ecosystem that will empower African businesses and drive economic growth across the continent.

According to the statement, the partnership, unveiled in Lagos, brings together MABA’s expertise in promoting Made-in-Africa products and DGC Express’s logistics and export consulting capabilities.

The two organisations will focus on showcasing African innovation and quality while addressing key challenges such as logistics, market access, and customs procedures.

MABA Chief Executive Officer, Flora Mbeledeogu, hailed the initiative, stating, “This partnership marks a significant milestone in our efforts to promote African products and businesses globally. By leveraging DGC Express’s logistics network, we can enhance the reach of African products, ensuring they are globally competitive.”

DGC Express, which is licensed as a customs clearing agent and operates a Nigerian Ports Authority-approved export processing terminal, will provide subsidised shipping and packaging services for MABA-led projects and members.

The company will also simplify customs procedures and offer seamless payment solutions to support African businesses in accessing international markets.

The CEO of DGC Express, Queen Okpa, described the partnership as transformative, remarking, “We are proud to collaborate with MABA in this effort. Together, we aim to provide African businesses with the tools and support they need to succeed on the international stage.”

The partnership will also include organising international exhibitions, export-focused events, and trade shows to showcase African products to global buyers.

MABA added that with Nigeria serving as the headquarters for the initiative, the collaboration is expected to increase global recognition for African products and contribute to the continent’s economic prosperity.