MANCHESTER City have extended their kit partnership with Puma for at least another 10 years, with the contract understood to be worth a minimum of £1 billion, making it the largest deal in the English Premier League.
“Manchester City and global sports company PUMA have announced an extension to our long-term strategic partnership, which since the 2019/20 season has exceeded all expectations on and off the pitch,” the club said in a statement today.
“The contract extension will allow Manchester City and PUMA to continue to innovate and create products that appeal to the club’s ever-growing global community of fans over the coming seasons.
“PUMA has celebrated many successes with the club during the partnership – most notably the Treble-winning 2022/2023 season, four consecutive Premier League titles, and several domestic cup wins for the men’s first team and an FA Cup and League Cup victory for Manchester City Women.
“During the partnership, Manchester City’s Elite Development Squad (EDS) have also secured four Premier League 2 titles while the Under-18s have won two FA Youth Cups and were named Premier League National Champions on three occasions.”
City initially signed a £65m-a-year deal with the German kit manufacturer in 2019 but the parties have agreed an extension until at least 2035, worth a record £100m a year to the club.
That figure surpasses the £90m deal signed by rivals Manchester United with Adidas in 2023, while champions Liverpool will also be with the same manufacturer from this season after agreeing a reported, external £60m a season.
City have enjoyed an unprecedented period of success since 2019, claiming four Premier League titles as well as the Treble two years ago, but finished last season without a major trophy.
The two parties have achieved club record sales globally, according to City.
In their accounts up to 30 June 2024, City announced a Premier League record revenue of £715m, while commercial revenue increased from £341.4m to £344.7m.
City Football Group (CFG) chief executive Ferran Soriano said: “We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally.”
Puma chief executive Arthur Hoeld added: “Puma’s partnership with Manchester City has been a great success both on and off the pitch.
“Trophies, a perfect stage for our performance products and commercial success were exceptional.”