Manchester United’s summer transfer plans have once again dominated headlines, and at the center of the discussion lies a familiar issue — the lack of a consistent, top-quality number 9. As the Red Devils embarked on their preseason tour of the USA, questions remain about who will lead the line when they kick off the 2025/26 Premier League campaign against Arsenal at Old Trafford on August 17.
The search for a clinical forward has become a recurring theme for United in recent years. While Rasmus Højlund showed flashes of brilliance last season, the 21-year-old Danish international is still developing and needs a reliable partner or backup to shoulder the goal-scoring burden. Ruben Amorim is reportedly keen on strengthening the attacking department with a proven Premier League striker — and Aston Villa’s Ollie Watkins has emerged as a top candidate.
Manchester United’s striker dilemma continues
Manchester United’s struggles to find a consistent striker date back to the departure of Romelu Lukaku in 2019. The club has since experimented with a variety of options — from Anthony Martial’s stop-start career to temporary solutions like Odion Ighalo, Edinson Cavani, and Cristiano Ronaldo. While Ronaldo provided moments of brilliance in his second stint, his departure left United scrambling for goals in the following seasons.
The 2024/25 campaign saw United’s offensive output dip once again. Marcus Rashford endured a frustrating season, scoring just 9 league goals after his explosive 30-goal haul the previous year. Højlund chipped in with 12 goals in all competitions, but the lack of depth and competition up front was glaring, especially in matches against defensive, low-block teams where United struggled to create clear chances.
Amorim has made it clear that he wants a natural finisher — a forward who can hold up play, press from the front, and convert half-chances into goals. Watkins, who has been a revelation at Aston Villa under Unai Emery, fits the profile perfectly.
Why Ollie Watkins fits Ruben Amorim’s system
Ollie Watkins has transformed into one of the Premier League’s most reliable forwards over the last three seasons. The England international enjoyed his best campaign to date in 2024/25, scoring 19 goals and providing 10 assists in the league. His movement, physicality, and work rate make him a constant threat, while his versatility allows him to play both as a lone striker and in a front two.
Unlike many modern strikers who prefer to drop deep and link play, Watkins combines traditional number 9 qualities with modern attributes. He can make clever runs behind, hold off defenders, and is equally adept at finishing with both feet and his head. His ability to press high up the pitch also aligns with Ten Hag’s philosophy of aggressive, front-foot football. Watkins’ performances for Aston Villa in the 2024/25 season were pivotal in helping the club secure a top-five finish and a return to European football. However, the challenge of stepping up to a club of United’s stature could appeal to the 29-year-old, who is approaching the peak years of his career.
United’s USA preseason tour and tactical preparations
Manchester United’s preseason schedule is crucial this summer. The club will play several high-profile friendlies across the USA, including fixtures against Everton, West Ham, and Bournemouth. These games will serve as a testing ground for Amorim to assess his squad, integrate new signings, and fine-tune tactical setups ahead of the Arsenal clash.
Amorim will also use the tour to sharpen the fitness of key players who endured inconsistent seasons last year. The likes of Casemiro, Bruno Fernandes, and Lisandro Martínez will need to hit the ground running if United are to start strongly in the new campaign. However, the absence of a proven striker remains a glaring issue. Højlund will be given ample minutes to build confidence, but Amorim is fully aware that relying solely on the young Dane is a gamble.
Marcus Rashford has gone to FC Barcelona on a season-long loan with an option to buy after failing to deliver consistently due to injuries and form. This leaves United with an urgent need to bring in a forward who can guarantee goals — something Watkins has proven he can deliver.
Transfer challenges: Can United land Watkins?
While Watkins is an ideal target, prising him away from Villa won’t be easy. Unai Emery considers him a cornerstone of the team’s attacking setup, and Villa are in a strong financial position to demand a premium fee. Reports suggest United would have to pay around £75 million to convince Villa to sell. Furthermore, Villa’s qualification for the UEFA Europa League means Watkins will be playing European football with them next season — an added incentive for him to stay. United, however, can offer the allure of a larger platform, global recognition, and the opportunity to compete for major trophies.
Financially, United are navigating a tight transfer budget, with INEOS taking a more structured approach to recruitment. The club must balance spending across multiple positions, with reinforcements also needed in midfield and at right-back. Still, the signing of a striker remains a top priority, and Watkins is seen as a low-risk option compared to overseas alternatives.
Arsenal season opener looms large
All roads now lead to Old Trafford on August 17, when United will face Arsenal in a blockbuster season opener. The Gunners, who finished second in the 2024/25 Premier League campaign, will be eager to make a statement, while United will be under pressure to prove they can compete for the title again.
Facing Arsenal’s strong defensive pairing of William Saliba and Gabriel requires a physical presence up front — a role Watkins could fill perfectly if he joins in time. If not, United may be forced to rely on new signing Bryan Mbeumo and Hojlund as a makeshift strike partnership, which could leave them vulnerable against top opposition.
Beyond Watkins, United have also been linked with other strikers, including Benfica’s Gonçalo Ramos, Inter’s Lautaro Martínez, and Sporting Lisbon’s Viktor Gyökeres. However, Premier League experience gives Watkins an edge, as he would require no adaptation time.
The challenge for Amorim and INEOS will be balancing short-term success with long-term planning. Watkins, at 29, is not a long-term solution, but his immediate impact could help United bridge the gap to Manchester City, Arsenal, Chelsea, and Liverpool. Højlund’s development will continue alongside an experienced mentor, creating a balanced forward line.
Who will lead the line?
Manchester United’s preseason tour of the USA will be a critical period to prepare for the challenges ahead. While fitness and tactical adjustments are key priorities, the biggest question remains: Who will lead the line in 2025/26?
Ollie Watkins stands out as a realistic and proven option — a striker who can deliver goals, link play, and embody the relentless energy Amorim demands. Whether United can finalize a deal in time remains to be seen, but the pursuit of a top-class number 9 is non-negotiable if they hope to mount a serious title challenge.
With the season opener against Arsenal fast approaching, everyday counts. Watkins could be the difference between another season of rebuilding and one where United finally reclaim their place among England’s elite.