The designers at Marvel have shocked the superhero community, by revealing a brand new logo for the company at New York Comic Con 2025. Embracing color over the classic red-and-white, the new branding is already proving divisive among fans in attendance and online.
Revealed in full at the NYCC Marvel booth #2153, the new logo retains the iconic font used elsewhere. But instead of the classic two-tone color scheme, the new logo is a storm of bright colors and characters, pulled from across multiple different eras, products, and styles. The result packs a punch, but may not be getting the reaction Marvel had in mind.
With each letter in the company name soaked in (at least) one different color, mixing characters from the Spider-Man line with Marvel Zombies, and even video game adaptations of Marvel, the end product is undeniably busy in concept. When compared to the traditional branding for the company, the shift is jarring, to say the least.
Marvel’s New ‘Multiverse’ Logo is As Confusing As It Is Surprising
The New Marvel Logo is Noticably Ignoring The Live-Action Brand
While it’s safe to assume Marvel will still be using the red-and-white logo elsewhere, this logo clearly functions as a showcase for multiple teams, characters, and products across comic books, video games, and more. But the selection of which characters, from which properties, is already leading to confused interpretations online.
Spotlighting the many current versions of Spider-Man might make sense given its own corner of the Marvel Universe. But the presence of three different Wolverines is strange, if not revealing (as one of Marvel’s most popular characters). The same is true for a relatively random selection like Marvel Zombies being showcased so prominently.
The only clear takeaway is that this new logo promotes every facet of the Marvel brand aside from the MCU, all at once. But what logic has brought the stars of Marvel Cosmic Invasion together with the now-completed Kamala Khan series of Giant-Size X-Men retcons is anyone’s guess.
Marvel’s New Logo Highlights A Major Problem With ‘Brand Synergy’
Marvel Fans Are Everywhere, But Are More Divided Than You Might Think
There’s something to be said for a Marvel logo intended to unite younger Marvel Comic readers, Marvel Rivals players, Cosmic Invasion brawlers, and older fans awaiting The Punisher‘s new mature series. In practice, the decision to feature them all leaping out of a single logo may not have been the best way of executing that concept.
Will this new ‘multiversal rainbow explosion’ version of the Marvel logo be criticized or mocked enough for it to never see the light of day? Or will the company commit to the message, and ignore the mean-spirited reactions? Will even more versions of Wolverine and Spider-Man be added from other Marvel endorsements and cross-promotions? Only time will tell.
Stay tuned to ScreenRant for more breaking news from NYCC.