Meet 9 founders in Nigeria’s $7.8B beauty & personal care industry 

Despite the country’s significant import dependence, where $1.1 billion is spent annually on beauty care product imports, local entrepreneurs are finding success.

Even in the face of inflationary pressures and low consumer purchasing power, demand for beauty products remains resilient, driven by rising awareness of skincare solutions and a growing urban population.

In particular, the demand for organic, plant-based skincare products and clinical beauty solutions tailored to African skin is steadily increasing.

Nigerian consumers, particularly women, are becoming more educated about skincare and are seeking out products that not only cater to their unique skin needs but also promote healthy, natural beauty.

Amidst this landscape, several Nigerian beauty founders are standing out by offering organic, locally sourced products that challenge the dominance of imported, Western-centric brands.

These entrepreneurs are not only addressing the beauty needs of African consumers but are also tackling issues like the skin bleaching epidemic.

Despite limited resources and a lack of widespread investor interest, they are delivering high-quality products that resonate with the realities of African skin care.

In this piece, we highlight some of these entrepreneurs/founders(in no particular order), who are shaping the future of beauty in Nigeria and across Africa.