The price of the DStv decoder has been brought down by 50 per cent by MultiChoice Nigeria, the parent company of the popular pay-TV.
In a statement on Tuesday, the multimedia firm disclosed that customers can now purchase the hardware item at N10,000 instead of the former N20,000.
It explained that this gesture was to reward the confidence Nigerians have had in the organisation over the years.
MultiChoice is also offering subscribers a free upgrade to the next DStv package on payment for the currency bouquet from June 16 to July 31, 2025.
According to the firm, the price slash and the free upgrade initiative are in response to the noticeable economic impact on the everyday lives of Nigerians.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The We Got You campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news,” the company said though its chief executive, Mr John Ugbe.
Recall that recently, MultiChoice announced losing subscribers because of the harsh economic environment in its operating markets, including Nigeria.
The organisation is currently facing stiff competition from Netflix and other video streaming platforms.
The end of the European football club season in May has also resulted in decline in subscriptions in Nigeria and other Africa country. This might improve when another season starts in mid-August.