From the streets of Sokoto to the studios of Lagos, TikTok honoured the Nigerian trailblazers who are not just steering the global conversation on African culture.
On the night, creators also celebrated the role TikTok played in enabling them to share their culture. “Thank you, TikTok for giving us this platform to showcase our culture, to express our talent,” said 2025 Creator of the Year (@diaryofanortherncook) Raja’atu Muhammed Ibrahim.
Speaking on stage as he collected his Storyteller of the Year Award, Brian Nwana said, “Every single creator is a storyteller. We all tell stories that help drive the local communities, our cities, and our countries, and when we do that we change the perception that the world has about us”.
The platform has also played a significant role in spreading culture through music in 2025. 2025 Artist of the Year and “Laho” hit-maker, Shallipopi said, “Thank you, TikTok, for supporting all upcoming artists and giving them a spotlight to shine.”
The night of glitz, red-carpet glam and soul-thumping performances was a true celebration of African culture and the creativity that brought it to the world stage in 2025.
Here are the full winners from the night:
Creator of the Year (Sponsored by NIVEA)
Winner: Raja’atu Muhammed Ibrahim @diaryofanortherncook (Nigeria)
Taking the night’s most prestigious title, @diaryofanortherncook was recognised for her mastery of visual storytelling through food with the rich sounds of northern music. Based in Sokoto, the creator has captivated a global audience by documenting Northern Nigerian cuisine with that kind of cinematic flair that draws global attention to Nigerian food.
Storyteller of the Year (Sponsored by inDrive)
Winner: Brian Nwana @briannwana (Nigeria)
Based in Abuja, @briannwana claimed the Storyteller of the Year award through his food content. From street interviews to compelling personal narratives woven into his food adventures, Brian has a rare gift for capturing the human experience bite by bite. His content keeps audiences hooked from the first second to the last. His Guinness World Record for the most fast-food restaurants visited in 24 hours is just the latest example of his bold, inventive approach to content.
Education Creator of the Year
Winner: Izzi Boye @izziboye (Nigeria)
Making tech accessible to the masses, @izziboye is the go-to guy for gadget reviews, hacks, and digital tips. He proves that TikTok is a powerful classroom for the digital age.
Runner-up: @michelle_expert (South Africa) empowers her audience with expert advice and actionable insights from career development and financial literacy to personal growth and everyday decision-making.
Entertainment Creator of the Year (Sponsored by PEP)
Winner: Belove Olocha @beloveolocha (Nigeria)
A dominant force in content creation, Lagos-based @beloveolocha was awarded for her consistent ability to entertain and engage audiences with relatable movie content. She also stands out for incorporating her love for movies, sharing film moments and recommendations that resonate with her community. On stage, Olocha spoke about being grateful she took the risk to make a career as a content creator “Thank you to God first, and then to my mum, my family, and to my community. I want to thank TikTok. I resigned from my job to do content full-time, and it has not been a waste.”
Runner-up: Jabulani Macdonald @jabu_macdonald (South Africa) is a staple of South Africa’s entertainment scene, known for his quick wit and engaging presence.
Social Impact Creator of the Year (Sponsored by Dis-chem)
Winner: Dejoke Ogunbiyi @noositiwantiwa_ (Nigeria)
Using the platform for good, @Noositiwantiwa_ is driving conversations that matter. From Ibadan, she tackles social issues with grace and impact, mobilising her community for positive change.
Runner-up: Sinethemba Masinga @ufarm_julia (South Africa) – A champion for agriculture and sustainability, proving that farming is the future.
Artist of the Year
Winner: Crown Uzama @theycallmeshallipopipp (Nigeria)
2025 was the year of“Plutomania”. Shallipopi, popularly referred to as “Pluto Presido” by his fans, “plutomanians”, dominated the soundwaves and the platform, with tracks that sparked viral challenges and became the soundtrack of the year across the continent.
Guests were treated to an electrifying night of glitz and glamour, but the energy peaked when the Pluto Presido himself, Shallipopi, took the stage to accept his Award for the Artist of the Year Award. The Benin-born superstar has had the industry in a chokehold throughout 2025. His smash hit “Laho” both topped the charts and became a cultural reset as it sent shockwaves across our For You Feeds. Blending his signature Edo-infused street lingo with an irresistible Afrobeats bounce, the track sparked a viral frenzy that transcended borders, proving once again that when Nigeria creates, the world moves.
Supported by partner brands like NIVEA, inDrive, Coca-Cola, PEP and Dis-chem, winners hailed from Nigeria, South Africa, Kenya, Ghana, and Tanzania, reflecting the commitment to elevating the voices shaping entertainment, education, and social impact across the continent.