Netflix Africa appoints new Director of Scripted Content as Tendeka Matatu makes exit 

The former Amazon executive will oversee the development of original African films and TV series, focusing on local productions to strengthen Netflix’s presence in the region.

Williams, who will report to Ben Amadasun, Netflix’s Vice President of Middle East and Africa Content, begins her new role in February.

Her appointment follows the departure of Tendeka Matatu, the outgoing Director of Local Language Films, who has left the company to pursue new opportunities.

Williams brings a wealth of experience to her new role, having previously served as the Head of Scripted Series and Movies at Prime Video/Amazon Studios.

During her tenure, she played a pivotal role in the company’s African content strategy, particularly focusing on South African productions. More recently, she was the content lead at Primedia Studios, the company behind The Traitors South Africa.

Amadasun expressed enthusiasm about Williams joining the team, highlighting her extensive expertise in creating ambitious African television projects.

“I’m delighted to welcome Kaye-Ann to the team as we strengthen our long-term commitment to African storytelling, Her experience and proven success in nurturing local talent will be invaluable as we continue to build on the fantastic work done so far.” he said.

Williams’ appointment comes at a time when Netflix is reaffirming its commitment to African content amid concerns in the industry about the direction of international streaming investments in the region.

The news of Williams’ appointment follows Netflix’s strong financial performance, with the company surpassing expectations in Q4, adding nearly 19 million new subscribers, to hit 300 million subscribers globally.