On Wednesday, November 26, 2025, Nigerian Breweries Plc gathered leading media professionals, cultural tastemakers, and industry stakeholders in Lagos for the unveiling of Legendary Christmas campaign.
The brewer is elevating the season with an expansive Christmas street lighting initiative spanning six cities, seven landmark locations, and over 13 kilometres of illuminated road networks, creating one of the nation’s largest synchronized festive light experiences.
This year’s campaign brings together seven brands from the company’s portfolio, including Maltina, Amstel Malta, Heineken, Desperados, Life beer, Goldberg, and Legend, each powering unique experiences across Nigeria throughout December, including the highly anticipated regional Beer Villages, which will transform cities into vibrant hubs of music, food, and cultural celebration.
The campaign will unfold nationwide, with each brand in the Nigerian Breweries portfolio bringing its own unique flavour to the festivities, from family-friendly moments with Maltina and Amstel Malta, to vibrant nightlife and cultural experiences powered by Heineken, Desperados, Life beer, Goldberg, and Legend.
Addressing participants, the Marketing Director of Nigerian Breweries, Ms Sarah Agha, described A Legendary Christmas as more than a campaign, but a statement of intent.
“Every December, Nigeria transforms into something extraordinary. What began as a local year-end celebration has evolved into a global cultural export, a season the world now calls Detty December.
“Our brands have always been part of that energy. This year, we are taking it a step further by leading the charge, creating experiences across the country which capture the joy, creativity, and togetherness that make this season special,” she stated.