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Nigerian Breweries Shuts Down Two Brewery Plants to Cut Costs

Nigerian Breweries

By Aduragbemi Omiyale In a bid to “optimise our resources,” one of the leading beer makers in the country, Nigerian Breweries Plc, has temporarily shut down operations of two of its nine factories. In a message over the weekend, the brewery giant said the costs cutting measure was the best decision to take at a period the country is facing economic challenges, which is affecting the purchasing power of consumers, especially when the strategy of raising prices of its products beyond the reach of its customers may backfire. Recall that not too long ago, the company upwardly reviewed the prices

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