An empowerment programmed designed to upskill its customers nationwide, enhancing their entrepreneurial capacity and driving sustainable growth has been introduced Nigerian Breweries Plc.
The scheme unveiled by the country’s foremost brewing company is known as Empowerment to Drive Growth and Excellence (EDGE) and will focus on key business pillars, including inventory management, financial literacy, customer relationship management, digital sales, and business ethics.
The programme will run till the end of the Customer Service Week, scheduled for October 6 to 10, 2025. Throughout the Customer Service Week, Nigerian Breweries will spotlight the impact of the initiative, recognising top-performing customers through national rewards, regional celebrations, success story showcases, and a special Day with the MD for the top 15 customers across the country.
According to a statement from the brewer, this scheme will benefit 360 high-value retail outlets and sub-distributors across 12 regions through a comprehensive training, which combines in-person classroom sessions, virtual modules, and experiential activities tailored to the realities of Nigeria’s fast-paced beer market.
While it focuses on business development, the initiative also strengthens the visibility and equity of two of the company’s flagship regional brands, Life Lager in the South-East and Goldberg Lager in the South-West regions.
“We are taking a proactive step to reinforce customer relationships and ensure business continuity in our value chain. Building the entrepreneurial capacity of our customers is not just a goodwill gesture, it is a strategic imperative.
“When our customers grow, we grow. However, this program is designed to ensure that both our partners and our business are future-proofed for success,” the Corporate Affairs Director for Nigerian Breweries, Mr Uzodinma Odenigbo, said in the statement.
Also, the Sales Director of the brewery giant, Mr Emmanuel Oriakhi, said, “Our retail partners and sub-distributors are the backbone of our route-to-market strategy. EDGE is not just a training initiative. It’s an investment in our customers’ growth and in the long-term resilience of our business. By strengthening their capabilities, we’re helping them unlock new levels of performance and profitability in an increasingly dynamic market.”