But beyond football, something else stood out. In the days that followed, the Falcons shared a handwritten letter addressed to MTN Nigeria. It was signed by their captain, Rasheedat Ajibade, and spoke from the heart. The team acknowledged MTN’s support throughout the tournament, from their pre-match preparations to the warm welcome they received back home. It wasn’t just about appreciation. It was a reflection of what can happen when women are backed, seen and celebrated.
MTN has been the official telecommunications partner of the Nigerian Football Federation for years, and their involvement in football isn’t new. But their support of the women’s team this year was different. It was loud, visible and intentional. The Falcons were first received at the MTN Nigeria headquarters in Ikoyi, where staff lined the building, singing and cheering as the players arrived. The next day, MTN hosted a celebratory breakfast reception in Lagos where the company presented the team and coaching crew with a 150 million naira reward. Of that sum, 115 million went to the players and 35 million to the technical team.
What stood out even more than the money were the words shared by MTN’s CEO, Dr, Karl Toriola. He called the Super Falcons more than athletes. He called them inspirations. He spoke not only of MTN’s pride in their performance but also of the company’s broader commitment to women in leadership. According to Toriola, MTN Nigeria has already surpassed the 50-50 executive management gender representation goal set for 2030, and currently holds one of the most balanced leadership teams on the Nigerian Stock Exchange.
This alignment between external support and internal structure says a lot. MTN is not simply attaching its name to a moment. It is investing in systems that allow women to thrive, whether they’re on the football pitch or in the boardroom. That kind of support is rare, and it matters.
The Falcons clearly see it. In their letter, they described MTN’s role as more than a sponsorship. They acknowledged the power of visibility, of being shown that their achievements are worth celebrating. They also made it clear that this is just the beginning. The WAFCON win was historic, but their sights are set higher. They want to be global contenders, not just local champions.
That journey will require continued support, not just from the Federation or government, but from partners like MTN who understand that progress for women must be intentional and consistent. Backing women means showing up before the trophy is lifted, not just after.
Moments like these show us what is possible when women are supported to rise. And it is not just about football. It is about changing how young girls see themselves. It is about shifting how women are valued in every space. The Falcons said it best in their closing line to MTN: “Together, we’ll keep soaring.”