THE Nigeria Premier Football League (NPFL) has announced a deal that it says will enhance the visibility and commercial appeal of the country’s top division.
The partnership, formalised in Abuja yesterday, involves Inview Technologies Nigeria Limited and AS Production Hub Limited as broadcast and production partners, while Round-Up Technologies Limited will oversee data management for the league.
NPFL Chairman Gbenga Elegbeleye explained that the deal includes an upfront payment of N800 million as part of the total N2 billion value, with Round-Up Technologies contributing an additional N140 million annually for data processing and related services.
“Today, the NPFL has sealed a five-year broadcasting deal worth ₦2 billion, with ₦800 million paid in advance,” Elegbeleye said.
“We are determined to bring the league closer to fans through NPFL TV, so Nigerians everywhere can watch our matches.”
Nigeria Football Federation (NFF) President Ibrahim Gusau, noted at the event that the new partnership is a major step towards restoring public access to domestic football coverage in the country.
“I am the happiest man today,” Gusau said. “Many people have been concerned that NPFL games were not on television, but we wanted to take our time to secure the best possible broadcast coverage.
“This agreement is part of our broader effort to reform and strengthen the league.”
The NPFL added that the broadcast and data management partnerships are expected to enhance both the league’s operational standards and its commercial profile, paving the way for improved fan engagement and revenue generation.
Elegbeleye said: “We want every Nigerian home — in villages, towns and big cities — to easily watch the NPFL.
“Our focus now is on consistent, quality content that connects fans with their clubs and showcases our talent to the world.
“This is just the beginning. The NPFL is being unbundled — the more partners we bring in, the more opportunities we create for clubs, players and fans.”