All is now set for the 2025 AMEC Measurement Month to be hosted by a leading independent media intelligence and Public Relations (PR) measurement agency in Nigeria, P+ Measurement Services.
The theme for the event is From Outputs to Outcomes: Measuring What Matters, and will bring together leading professionals across communications, public relations, and media analytics.
Participation is free, but registration is required and this can be done via https://bit.ly/amecmeasurementmonth.
At the programme slated for Friday, November 28, 2025, from 12:00 noon to 2:00 pm (WAT) via Google Meet, participants will explore how brands and organisations can evolve from counting coverage to quantifying true impact.
With an ever-growing demand for accountability and data-driven storytelling, the summit will challenge traditional measurement practices and spotlight how purposeful evaluation can shape strategy, strengthen trust, and demonstrate tangible business results.
A statement from the organisation said the session would feature an impressive line-up of six distinguished speakers representing diverse expertise across PR, corporate communications, and media evaluation.
They are Amber Daugherty of Big Valley Marketing; Chris Wangalwa, Director, Africa Strategic Communication Hub (ASCH); Adaoha Njemanze, Founder and Principal Consultant, NOVVA Media & Communications; Adedoyin Jaiyesimi, Communications Advisor and Co-Founder, The Comms Avenue; David Akinfenwa, Head, Corporate Communications and Public Relations, Selar; and Iskren Lilov, Head of Marketing and Communications, Ruepoint/AMEC Comms Taskforce Lead.
Together, they will lead insightful discussions on outcome-based measurement, exploring how communicators can align metrics with business goals, demonstrate ROI, and embrace innovation without losing the human touch in analytics.
“AMEC Measurement Month has grown into a meaningful tradition for us at P+. We are proud to have championed and hosted this initiative in Nigeria consistently for nine years. It serves as a global reminder that communication is not merely about being seen, but about making a measurable difference.
“This year’s theme challenges practitioners everywhere to go beyond activity and truly evaluate value, linking communication efforts to outcomes that drive progress for organizations and the societies they serve,” the Chief Media Analyst at P+ Measurement Services and member of the IPR Measurement Commission, Mr Philip Odiakose, said.