The 30th edition of EvaluatePR organised by P+ Measurement Services will focus on the topic, Reputation, Reality, and the Risk of Automation.
The virtual event is slated for Friday, September 26, 2025, from 12:00 noon to 1:30 pm (WAT) via Google Meet, according to a statement from the leading independent media intelligence and PR measurement agency in Nigeria.
The panellists will lead discussions on balancing the power of technology with the nuance of human judgment, ensuring that PR measurement remains ethical, transparent, and credible in an evolving landscape.
They will also examine how automation and artificial intelligence are reshaping reputation management. While these technologies deliver speed and efficiency, they also raise urgent questions around bias, authenticity, and credibility in communication measurement.
Expected to speak are Steph Bridgeman, Media Intelligence Director, Experienced Media Analysts; Mayur Raja, Senior Manager, Operations, Onclusive India; Lukmon Oloyede, Managing Consultant, BrandArena Communications; and Petyo Bogdanov, Project Manager, Media Analytics, Commetric.
EvaluatePR has grown into a global knowledge-sharing platform for communication and PR professionals, offering actionable insights on trends, tools, and practices in media measurement and evaluation.