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PR Nightmares: Why Your Client Should Never Find Negative News Before You Do

PR Nightmares Why Your Client Should Never Find Negative News Before You Do

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Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client: “Hey, did you […]

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