JC Penny is pushing a new advertisement that many people are calling ‘racist’ for depicting a Black family as fatherless. And Media Take Out learned that thousands of people on social media are outraged.
The advertisement shows a “Picture perfect moment” in the lives of a Black family. In the photo, the Black family consists of a mother and two children – no father.
But the very same advertisement shows “family fun” for a White family. And the White family consists of a mother, a father and two children.
Folks all across social media are calling the advertisement “racist” for depicting the Blackfamily as “fatherless.”
Here’s just a sample of the comments that you find across social media:
Why couldn’t the white woman be the baby mama?
I’ve noticed these corporations are straight up playin’ in our faces as it relates to what to associate with blackness in their bµllsh!t ads
I’ve been noticing this for years. Some will dismiss this as marketing the reflection of the consumer but I usually think there is a propaganda angle and it’s to reinforce stereotypes… especially around black people.
