adplus-dvertising
Latest Today

Roc Da Mic Africa: Organisers shade light on physically challenged in Special Edition

YoungOG 4

WATCH THE VIDEO HERE

SINGER and music executive Asha Fapohunda formerly well known as Asha Gangali and now as YoungOG in collaboration with Roc Da Mic Africa Limited, a Lagos based entertainment marketing and music publishing firm is set shine a spotlight on the physically challenged individuals in the country, through his groundbreaking talent show, Roc Da Mic Africa – Special Edition to showcase their resilience and determination.

Established in 2004 as a youth empowerment initiative, the talent show saw the emergence of recognised global talents like Wande Coal, Timaya, LKT, MayD, SeyiLaw, Soul E, and contributed to the early career of the iconic duo D’banl and Don Jazzy.

According to YoungOG, who is also the founder of Roc Da Mic Africa, this new edition is more than just a show; it’s a movement to amplify inclusion, celebrate untapped talent, and challenge stereotypes in the entertainment industry.

Set against a backdrop of resilience and creativity, stated that Roc Da Mic Africa: Special Edition aims to give a voice to those often unheard—proving that talent knows no physical limitation.

“This is about music, yes but it’s also about purpose, pride, and possibility. We are telling a story the world hasn’t heard. Roc Da Mic Africa’s Special Edition aims to spotlight the inspiring stories and abilities of the physically challenged individuals, challenging stereotypes and celebrating the unbreakable spirit of those who refuse to be defined by their disabilities,” he said.

With an official launch date to be announced soon, he stated that this special edition promises powerful performances, real-life stories, and an inspiring journey of visibility and empowerment, stressing that the production team is currently assembling partners and collaborators committed to accessibility, diversity, and social impact.

The Hello E hitmaker called on brands, sponsors, and media outlets interested in being part of this historic movement to reach out and join the journey. He recently dropped a new single titled Ebube, a contemporary highlife song with catchy melodies that features his newly signed artistes Peppa and Tbeatshiii to announce his rebranding.

Speaking about his new brand name, he stated that his musical journey as an Afrobeats artiste and decade-long activism in the Nigerian music copyright segment contributed to the transition from Asha Gangali to YoungOG, which he said is an embodiment of the Afrobeats culture.

YoungOG recounts his time as a key player with the Musical Copyright Society of Nigeria (MCSN) and the Performing Musicians Employers Association of Nigeria (PMAN), where he once served as a member of the board of directors and national treasurer respectively.

“I will continue to demand transparency, accountability and adherence to global standards in our music institutions, which are the administrative pillars for copyright protection and music royalties’ management,” he said.

 

WATCH FULL VIDEO

WATCH THE VIDEO HERE