Samsung partners Netflix to enhance viewing experience

Samsung Electronics has announced a new collaboration with Netflix to bring an enhanced viewing experience to users.

The partnership will integrate Netflix’s vast library of shows and movies with Samsung’s HDR10+ technology, now available on 2025 Samsung Neo QLED, OLED, and Lifestyle TVs, as well as select 2024 monitor models.

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colours for a truly cinematic experience,” said Executive Vice President of Visual Display Business at Samsung Electronics, Taeyong Son, in a statement on its website.

“We are excited to bring this technology to Netflix’s 300 million-plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

The company said HDR10+ is a next-generation high dynamic range technology pioneered by Samsung, designed to optimise picture quality scene by scene.

By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.

With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike.

HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future.

This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support.