Are you aiming to extend your business or your brand into social media in 2024?
This is a big step for any business, and while it can seem as simple as posting some videos and some blogs every few days, in order for this strategy to work, you need to know which methods work and which ones don’t.
So, when you get your business up on Facebook, Tik Tok or Instagram, what are some of the strategies you need to avoid for success? Read on to find out!
Trying To Do It All Yourself
One of the biggest errors you can make when moving onto social media is to try and do all of the marketing yourself. Why? Well, it’s a recipe for disaster, as it’s just not possible to run a social media empire whilst also running a business! It’s also incredibly unrealistic to put this expectation on yourself, even if you have training in this area.
So, your best bet is to look into hiring a marketing team, such as Click Intelligence, to oversee the social media marketing aspect of your business. Marketing teams can manage social media accounts, handle queries and responses and will also make sure that the website is up-to-date and in line with SEO requirements.
Aiming for a Broad Audience
Another big mistake that brands make when they go onto social media is ignoring their target audience. You don’t want to be a generalist when it comes to advertising your services on any platform!
So, taking a step back, who is your target audience, and what do they want from your brand? You need to look into the buyer personas that represent your ideal customers, which will focus on their demographic information, their interests, and their goals. You can then tailor your social media content to appeal to this audience with the help of a good marketing team! A good example would be if you are a fitness brand and you are aiming your products at young people, you may want to develop some short-form video content that showcases some videos about workouts and healthy meal ideas. If you are aiming your content at older people, you can use longer-form content and break up the video into segments, which may make it easier to follow.
Inconsistent Branding
You need to establish a strong brand identity for your company, whether you are on social media or not. Inconsistent branding is a big no-no!
So, you can start by defining what your company’s values are, as well as your brand’s tone of voice (are you softly spoken, or do you use more modern language?) You should aim to reflect this on your social media profile, and it should clearly state what it is that you do, what your values are, and who you are as a person or team. If you have any logos, make sure that these are placed across all social media accounts. It’s also important to draw up a set of brand guidelines, which will also help to develop your branding and messaging.
Neglecting Engagement
You have a social media page; you are going to attract customers and potential customers who are going to comment on it!
One of the biggest mistakes you can make is ignoring these comments and reviews, even if they may not all be five stars! Social media is an ideal platform to engage with individuals, as well as value their feedback. This will help your customers (whether they’re online or in person) feel valued and will keep them coming back to your platform and your company. Again, a good marketing team can oversee this aspect for you and will work with you to develop the ideal tone of responses. It should also be noted that when it comes to responding to comments and reviews, search engines prefer companies that reply and will rank any linked pages higher!
Ignoring Analytics
Social media is full of analytics and your marketing team will usually advise that you look at them every day. This will help you to see which adverts are working, which content type is working and, of course, which services or products are being sold.
If you ignore analytics, you risk pouring money into a pot that isn’t going to offer any returns, which is not what you want for your business. So, look at the analytics and respond accordingly!