Spotify, United Masters Empower Emerging Nigerian Artists

This was through a collaborative initiative between Spotify and United Masters known as Fresh Finds Sessions.

The three-day camp focused on comprehensive artist development, offering invaluable industry insights and music recording sessions.

This programme provided invaluable networking opportunities and comprehensive industry insights for participating talents as one of them, Rigo Kamp, confirmed.

“I didn’t know what to expect, but after having my session, I’m just in awe and happy about my involvement. For Spotify and United Masters to find me worthy to participate in this programme is an honour,” Kamp said.

It was learned that at a Q&A session the hosted by United Masters’ Head of Africa, Mr Niyi Osadipe, a renowned producer, Sarz, advised young music acts to be real.

“I think one of the most important things I have learnt over the years is being authentic to yourself, and that authenticity is a byproduct of everything else that you may desire, including success and accolades,” he advised.

Another producer, Loudaa, urged producers to always connect with artists during sessions because it helps with the inspiration process.

“Creativity as a whole comes from a deep place and different things can inspire what you create,” Loudaa noted.

The event had recording sessions, which featured emerging producers, Twitchpapi and LeMav, who collaborated with promising artists Kyla Blac, DEELA, Tolani and the current face of Fresh Finds Africa’s playlist, Rigo Kamp, with songwriter Vito Rali also joining them during these sessions.

On the final day, those present were treated to a showcase featuring Amaeya, Fitzy West, FirstKlaz, and Romi; songwriter Shorae Moore, producers Ramoni and Dunnie.

“Spotify has always been intentional about creatives and their growth. Being able to serve the creative community in this way has been an honour and we’re grateful to our partners, United Masters, for collaborating with us,” Spotify’s Artist and Label Partnerships Manager for West Africa, Mr Victor Okpala, said.