SquirrelPR and Syncthesis Innovation Hub have partnered to support Web3 Startups in Africa.
NaijaOnPoint Nigeria reports that African startups in the Web3 space are set to benefit from enhanced visibility and communications support following a new partnership between SquirrelPR, the continent’s first PR management software, and Syncthesis Innovation Hub, a leading ecosystem enabler.
The partnership aims to strengthen the credibility and growth of emerging Web3 ventures by combining SquirrelPR’s technology-driven media relations tools with Syncthesis’s communications expertise and startup network.
Under the agreement, both organisations will roll out a Web3 PR Accelerator, through which Syncthesis will nominate startups to access discounted PR tools, mentorship, and strategic communications guidance from SquirrelPR. The collaboration will also feature webinars, masterclasses, and media spotlight sessions designed to help founders master storytelling and brand positioning.
Commenting on the initiative, James Ezechukwu, Co-founder of SquirrelPR, said African innovators often struggle with visibility despite building groundbreaking solutions.
“This partnership with Syncthesis gives us the opportunity to ensure startups are not only building but are also heard, trusted, and celebrated,” he said.
Similarly, Boluwatife Ogunsina of Syncthesis Innovation Hub described the collaboration as a step toward strengthening Africa’s role in the global Web3 economy.
“Partnering with SquirrelPR allows us to deliver even greater value by equipping startups with world-class PR tools and mentorship. This is about building trust, accelerating adoption, and amplifying Africa’s voice,” Ogunsina stated.
The partnership will further integrate PR clinics into Web3 events, organise startup spotlights for media coverage, and co-sponsor initiatives to amplify African founders on mainstream and niche platforms.
Industry analysts say the move could reshape how Web3 startups on the continent engage with investors, the media, and the wider ecosystem, ensuring innovation is matched with visibility and credibility.