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Tabitha Brown To Blacks: Don’t Boycott Amazon, Walmart & Target

Tabitha Brown Wealth

Tabitha Brown is weighing in on the growing calls to boycott major retailers like Walmart, Amazon, and Target after they announced plans to cut back on Diversity, Equity, and Inclusion (DEI) programs designed to provide equal opportunities for Black employees. But Tabitha’s stance might surprise you—she’s asking Black people not to boycott.

Here’s her reasoning: Tabitha, who has lucrative contracts with both Target and Walmart, says that boycotting these major companies could actually hurt Black-owned businesses. She argues that Black businesses often rely on these giants to sell their products, gain exposure, and stay afloat. “Black businesses run and operate like every other business,” she explains, and pulling support from retailers like Target and Walmart could unintentionally harm the very people we’re trying to uplift.

Tabitha also emphasizes how hard it is to even get a business off the ground, let alone thrive in competitive spaces like retail. According to her, boycotting these stores means fewer opportunities for Black entrepreneurs to get their products in front of customers. “We have to be smart about our boycott decisions,” she says.

Her main point? By refusing to shop at these retailers, we might be “giving them what they want.” Cutting off our support doesn’t just hurt the corporations—it hurts the Black-owned brands trying to make their mark on those store shelves.

While Tabitha acknowledges the frustration many feel about DEI programs being removed, she’s encouraging people to think about the ripple effect of their actions. Instead of a blanket boycott, she suggests finding more strategic ways to support Black businesses without unintentionally setting them back.

It’s a nuanced take, for sure, but Tabitha’s perspective highlights an important point: navigating the intersection of activism and economics isn’t always straightforward.

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