Grand Theft Auto 6 is on everyone’s mind this week as anticipation builds over a Take-Two earnings call scheduled for November 6. With AI being a major topic of concern in the video game industry lately, GTA 6 parent company Take-Two’s CEO offered up some thoughts in a discussion on the issue, lauding GTA 6 and setting the record straight about AI’s limitations.

At the CNBC Technology Executive Council Summit in New York City on Tuesday, Take-Two CEO Strauss Zelnick stated that what Rockstar Games will do with GTA 6, “and so far has done over and over again, is create something that approaches perfection,” something that AI could never do due to lack of “forward-looking” creative capabilities.

Take-Two CEO Praises Rockstar For Games Like GTA 6, Bashes AI

Zelnick Claims AI Is “Backward-Looking” & Couldn’t Make A Game Like GTA 6

AI in video games has been a hot topic lately, with major companies like Halo Studios making questionable comments about their incorporation of AI in the Halo: CE remake. CEO of Take-Two Strauss Zelnick argues that AI is really good at “backward-looking” functionality, but could never create something that “approaches perfection” the way a game like Rockstar’s GTA 6 will.

Zelnick says “the team’s creativity is extraordinary,” and that “there is no creativity that can exist by definition in any AI model, because it is data-driven.” It’s a powerful statement coming from top brass at a massive company like Take-Two Interactive, and it’s a testament to the limitations of AI in the industry.

Zelnick offers up an interesting and important message about the use of AI in games like GTA 6, and the takeaway seems to be that most Rockstar games are “approaching perfection” with games like GTA 6 because they rely primarily on human creativity to accomplish things that AI simply is incapable of. This includes any creative forward-thinking processes involved in the design, marketing, etc., of the game.

Ultimately, Take-Two’s comments on AI in video games are refreshing and even enlightening compared to comments such as the ones from Halo Studios above. It’s not a surprise that he would laud Rockstar and games like Grand Theft Auto 6 as being a pinnacle of creative expression in the medium, but it is a bit of a relief to see higher-ups in the industry speak eloquently on the topic.