Target Reportedly Drops Tabitha Brown, Black Vendors, In Anti-DEI Push

Tabitha Brown, Target & the Quiet Disappearing Act of Black Vendors

So… is Target ghosting Tabitha Brown? Social media is buzzing after beloved actress, vegan chef, and social media auntie Tabitha Brown posted a cryptic video talking about “doors closing” and being “ready for new chapters.” This came just hours after rumors started swirling that Target is quietly dropping a number of its Black vendors — and yes, it looks like Tabitha might be one of them.

And before you ask: yes, this is the same Target that made her the face of an entire lifestyle collection just last year — from her bold and beautiful home goods to those rainbow-bright swimsuits we swore we didn’t need (until we bought three). Tabitha’s Target drops were events. People lined up for that joy.

But behind the scenes, things are shifting — and not in a good way.

According to reports, Target has been quietly rolling back its DEI (Diversity, Equity, and Inclusion) efforts, despite the fact that nearly 15% of its U.S. sales come from Black consumers. That’s right — Black dollars are keeping the lights on, but Black vendors? They’re getting dropped. All of this is happening as companies across the country are pulling back from public diversity pledges, seemingly scared to stand by what they promised in 2020.

And if you’re wondering where this wave is coming from, look no further than politics. Former President Trump’s team has made their anti-DEI stance clear — and it’s trickling into corporate America. Target, it seems, is taking notes.

Just last month, frustrated Black shoppers began organizing a boycott in response to the company’s shift. But at the time, Tabitha Brown came forward asking for calm, urging people not to turn away from Target just yet. And now? The company may have quietly turned away from her.

Let’s be real: it feels like a betrayal. Tabitha wasn’t just a vendor. She was a movement. Her products weren’t just merch — they were joy in a bottle, confidence in a caftan, permission to take up space as your whole authentic self. And she brought that to the aisles of a mainstream American retailer. That mattered.

Tabitha also posted a cryptic message about small business owners getting “do e dirty” by large companies.

So what happens now?

We don’t have official confirmation from Target (yet), but Tabitha’s tone says a lot. She’s not begging. She’s not angry. She’s doing what Tabitha Brown always does — moving with grace, faith, and that “but that’s my business” energy that first made us love her.

But that doesn’t mean we stay silent. If companies think they can quietly roll back support for Black creators once the hashtags die down, they’re forgetting one thing: we are watching. And we remember who stood with us — and who used us for optics.

If Tabitha’s time with Target really is over, we know she’ll be just fine. But Target? They might just learn the hard way what happens when you play games with Black women’s brilliance.

And their buying power.

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