TikTok ban: American creators direct followers to Youtube, Instagram 

The ruling is the latest development in a long-running legal battle over TikTok’s ownership by Chinese-backed ByteDance.

TikTok, with 170 million U.S. users, has become a dominant force in the American digital landscape, particularly among younger demographics drawn to its viral, short-form videos.

The platform has siphoned advertising revenue from major U.S. tech players and recently expanded into e-commerce with TikTok Shop, which has turned into a vital marketplace for small businesses.

However, the U.S. Congress, concerned over the potential for ByteDance to access personal data on American users, has enacted legislation requiring the company to divest its U.S. operations or face a nationwide ban. Last week, a federal appeals court upheld this mandate, reinforcing the pressure on TikTok to comply or risk being shut down in the U.S.

The threat of a ban, which has been looming for years, has now become more imminent, leaving content creators uncertain about their future on the platform.

As the deadline approaches, U.S.-based creators are preparing for the worst while diversifying their online presence. The fate of TikTok in the U.S. now rests in the hands of lawmakers, with the possibility of a Supreme Court appeal still hanging in the balance.

The platform has siphoned advertising revenue from major U.S. tech players and recently expanded into e-commerce with TikTok Shop, which has turned into a vital marketplace for small businesses. U.S.

It has attracted major brands, including e.l.f. Cosmetics and Ninja Kitchen, to its e-commerce channel. TikTok Shop claimed in a late November press release that it reached $100 million in sales on Black Friday.