TikTok explores using AI influencers for ads

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TikTok is testing the use of AI for advertisements, where AI-powered avatars could create sponsored content directly for brands. This signals a move beyond TikTok’s previous AI experiments like the Song Generator feature, that allows users to create original songs.

According to The Verge, these AI-powered influencers could read brand-written scripts, essentially producing advertisements without the need for human influencers. While this feature is still under development, it raises significant questions about the future of influencer marketing and its implications for the platform’s content creators.

What does this mean for TikTok human creators?

The rise of AI in advertising could significantly impact TikTok’s community of human content creators. Many creators rely on brand sponsorships as a primary income source, especially following the shutdown of TikTok’s creator fund, which some users considered inadequate compensation.

The concern is that AI avatars, potentially offering brands a cheaper and more controllable alternative, could reduce opportunities for human influencers on the platform. It will be interesting to see how TikTok addresses this issue as they move forward with AI-powered ad solutions.

Are TikTok AI influencers good or bad?

Using AI influencers for ads has both advantages and drawbacks. Brands, particularly smaller businesses, might find AI avatars a cost-effective method for content creation. Additionally, AI could generate tailored content in diverse styles and languages to reach broader audiences.

However, ethical concerns arise with AI-generated advertisements. Some users may find such content unsettling or inauthentic. Transparency surrounding AI-generated content is crucial, especially if ads are not clearly identified as such.

TikTok explores AI-powered ad solutions cautiously

TikTok is aware of the complexities of AI influencers for ads. Reports claim the platform initially focuses on AI avatars narrating text or presenting factual information, rather than aiming for seamless human imitation. This indicated a cautious approach, with the aim to test the waters before diving into potentially controversial territory.

Overall, TikTok’s exploration of AI-powered avatars is a significant development with the potential to reshape influencer marketing. We’ll have to see how this technology is implemented and how the platform’s creator community responds.