Bytedance’s short video platform, TikTok, said it removed over 3.6 million videos posted by Nigerian users in the first quarter of 2025 for violating its content policy.
This marked a 50% increase in removals over the previous quarter, when 2.4 million videos from the country were removed for the same violation.
These figures were revealed in TikTok’s Q1 2025 Community Guidelines Enforcement Report, underscoring the platform’s priority of creating a safe, respectful, and trustworthy digital environment.
The company said it recorded a proactive detection rate of 98.4%, which is content removed before it was reported to TikTok, and 92.1% of videos were removed within 24 hours.
In March 2025, TikTok also removed 129 accounts in West Africa tied to covert operations.
Globally, more than 211 million videos were removed in Q1 2025, up from 153 million in the previous quarter, with over 184 million removed through automation.
“We remain vigilant in our efforts to detect external threats and safeguard the platform from fake accounts and engagement. These threats persistently probe and attack our systems, leading to occasional fluctuations in the reported metrics within these areas.
“Despite this, we are steadfast in our commitment to promptly identify and remove any accounts, content, or activities that seek to artificially boost popularity on our platform,” the company stated.
While TikTok LIVE enables creators and viewers to connect, create, and build communities together in real-time, the platform has intensified its LIVE Monetization Guidelines, making it clearer how some content is not eligible for monetization.
LIVE content enforcement also remained a top priority. In the first quarter of 2025, TikTok banned 42,196 LIVE rooms and interrupted 48,156 streams in Nigeria that were found to violate the platform’s community guidelines.
Despite these high-volume interventions, harmful content still represents a very small portion of what users post. Globally, less than 1% of content uploaded to TikTok is found to violate its community guidelines.
Despite all its enforcement actions, TikTok has been facing challenges from different countries arising from the usage and the kinds of content on the platform.
According to the states, TikTok’s software is intentionally designed to keep users, particularly children, engaged for extended periods, raising concerns about mental health and the efficacy of its content moderation efforts.