President Bola Ahmed Tinubu has approved a sweeping shake-up at the Nigerian Television Authority, replacing its management with a new leadership team.
Veteran media executive, Rotimi Richard Pedro, has been named the new Director-General of the state-owned broadcaster.
Naijaonpoint reports that a senior official of the NTA confirmed the appointments to Vanguard.
Other key appointments include Karimah Bello as Executive Director of Marketing, Stella Din as Executive Director of News, and Sophia Essahmed as Managing Director of NTA Enterprises Limited.
Pedro, a Lagos native, is a seasoned media entrepreneur and consultant with close to three decades of experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.
A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management & Finance from City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in over 40 countries.
Pedro’s career has spanned leadership roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB). He notably helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.
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