Nollywood actress and producer Toyin Abraham continues her strong presence in the Nigerian film industry as her latest movie, Alakada: Bad and Boujee, approaches the N500 million mark in box office earnings.
Since its December 20, 2024, release, the film has grossed N497.98 million, making it one of the highest-grossing Nollywood productions of the holiday season.
The latest installment in Abraham’s Alakada franchise debuted with N58.6 million during its opening weekend (December 20–22, 2024) and earned N134 million in its first week.
The film’s blend of humor, engaging storytelling, and a loyal fan base contributed to its strong cinema performance.
Alakada: Bad and Boujee surpassed her previous record with Malaika, which grossed N300 million but suffered losses due to piracy on Telegram.
Malaika faced financial setbacks despite its earnings as Abraham revealed a N500 million production cost. Additionally, cinema houses take a share of the revenue, along with deductions for taxes and other expenses.
Abraham first entered the industry acting in indigenous films in 2003. Veteran actress Bukky Wright was one of the top personalities who opened up the path for her after a movie shoot in Ibadan.
In 2020, Abraham was named an ambassador for Revolution Plus Properties, a Lagos-based real estate company. Her continuous contributions to Nollywood as an actress and producer have cemented her influence in the industry.