A campaign aimed to promote consistent savings behaviour among its customers has been launched by Union Bank of Nigeria.
The initiative, known as the Save & Gain campaign, is also to deepen engagement and drive premium account activity for new and existing customers of the bank.
It builds on the success of the Save & Win Palli Promo, through which the bank has disbursed over N330 million in cash and prizes to more than 5,000 customers since 2021.
Unlike previous campaigns, Save & Gain demonstrates the bank’s focus on digital adoption and inclusion, with a performance-based reward system that prioritises transparency and consistency.
Customers who reflect responsible account usage, maintain savings discipline, and embrace digital banking channels will be rewarded.
To participate, customers must maintain and grow a monthly average balance of N50,000, complete at least five transactions monthly, and actively use digital channels such as cards, USSD, mobile, or internet banking.
Top deposit contributors will receive monthly rewards ranging from free debit cards, cash prizes of N50,000 and N100,000 within each level of participation.
A special reward of N30,000 cash vouchers will be awarded to top depositors and contributors for December. The grand prize of N5 million will be awarded to the highest average deposit contributors over the six-month campaign period.
Prospective customers can download the UnionMobile app on their smartphones to open accounts or walk into any Union Bank branch. Returning customers can call the 24-hour Contact Centre on 07007007000 or visit any Union Bank branch nationwide to reactivate dormant accounts.