Acting WHO Regional Director for Africa, Dr Chikwe Ihekweazu, has called for a ban on flavours and product designs that appeal to young users.
Ihekweazu made the call in a statement released on Saturday on his message on World No Tobacco Day, with the theme: “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products”.
He said, “More must be done to stay ahead of evolving tactics that target young people.
“We must ban flavours and product designs that appeal to young users. Regulate digital advertising and sponsorship on youth platforms.
“We must ensure product packaging does not imitate snacks or toys.
“They drew attention to a growing concern across the African continent: the increasing use of tobacco and nicotine products among our children and adolescents.
“This year’s theme calls for urgent action to protect young people from harmful industry tactics that threaten their health and future.”