Asa Asika, longtime manager of Afrobeats superstar Davido, recently opened up about the singer’s far-reaching impact and brand alignment strategy in a candid interview.
Reflecting on Davido’s status, Asika described his influence as both immense and undeniable.
“David is probably—regardless of what anyone says—the most influential person in Nigeria,” he stated. “There are private homes abroad where only a select few are allowed in. The only two people granted access were Chris Brown and Diplo. That says a lot about the level Davido operates on.” He further emphasized Davido’s close personal ties, especially with global stars like Chris Brown.
When asked how the team consistently secures major brand partnerships while maintaining the artist’s authenticity, Asika explained that their approach is deliberate and strategic.
“There isn’t a single brand that has a deal with Davido today that doesn’t align with his image,” he said. “If a brand isn’t already a natural fit, we find a way to make it work without compromising who he is.”