Tiktok star, Khaby Lame has revealed why he turns down endorsement deals linked to alcohol brands.
Speaking in an interview, the TikTok sensation explained that his decision is based on his faith and the influence he has on his young followers.
Naijaonpoint reports that Lame, who is known worldwide for his unique comedy style, said he regularly receives offers from companies seeking to promote alcoholic products but has never accepted any of them.
He said that being a Muslim plays a major role in his refusal, as he does not want to associate his brand with alcohol.
Beyond his religious conviction, the influencer stressed that he considers the impact of his choices on the millions of children and teenagers who follow his content.
According to him, he aims to keep his brand clean and avoid encouraging habits that could lead young people into drinking.
He said: “Because first of all, I’m a Muslim, and I don’t want to promote alcohol. Whenever they contact me, I make sure I’m promoting something that is not alcohol. I get a lot of offers from alcohol brands, but I always say no. First of all, I’m Muslim, and I don’t want to promote alcohol. I also have a lot of kids that follow me, and I don’t want them to start drinking. That’s why I always choose things that keep my image as clean as possible.”
© 2025 Naijaonpoint, a division of NOP Media Inc. Contact us via [email protected]