Winners Take Home N42m in Ecobank Super Reward Promo

The campaign ran from July 1 to December 31, 2024, with customers winning various monetary rewards in monthly, quarterly, and grand prize draws.

The Ecobank Super Rewards Millionaire Geng promo was designed to celebrate and reward loyal customers, providing a unique opportunity to win cash prizes while enjoying the benefits of saving with Ecobank.

In the duration of the scheme, 520 customers won N50,000 each in the monthly draws, 16 customers received N500,000 each in the quarterly draws, and four customers took home N2 million each in the final grand prize draws.

The promo covered four regions of Nigeria: FCT & North, Lagos, Midwest and Southwest, and South-South Southeast. The draws were conducted transparently and witnessed by lottery regulatory authorities.

At the grand finale in Lagos over the weekend, the Head of Consumer Banking at Ecobank, Mrs Adeola Ogunyemi, expressed her delight with the customers’ response to the promo, saying it was part of Ecobank’s strategy to reward customer loyalty and deepen financial inclusion, particularly for Nigerians in rural and semi-urban areas.

“In the last six months, we’ve seen a tremendous response from our customers,” Ogunyemi said. “People are becoming more conscious of the importance of saving. No matter how much you earn, it’s never enough. So, you have to discipline yourself. It’s not about how much comes in, but how much you can retain,” she stated.

Mrs Ogunyemi also encouraged those who haven’t opened an account with Ecobank to consider the bank as a reliable partner in their financial journey, pointing out that Ecobank offers a range of services, including savings, loans, and investments, designed to meet a variety of customer needs.

Similarly, the Head of Consumer Segments and Products at the lender, Mr Victor Yalokwu, explained that the bank launched the promo to encourage savings while also rewarding customers.

“Our goal was to cater to the mid-to-low or mass-market segments. We also have initiatives targeting the mid-to-high, mass affluent, and high-net-worth individuals, but this promotion was designed to be more inclusive, reaching those in the mass market,” Mr Yalokwu said.