The Chief Executive Officer of X, formerly Twitter, Elon Musk, has warned that any account involved in engagement farming on the social media platform will face suspension.
Engagement farming is said to refer to practices done in order to get more interaction metrics on social media without adding any specific value.
Musk made this announcement in a tweet on his X handle on Friday.
He wrote, “Any accounts doing engagement farming will be suspended and traced to source.”
PUNCH Online reported in March that Musk said he may remove visible engagement metrics such as likes and reposts from posts on the X platform.
In July 2023, he also set temporary limits on the social media platform to address extreme levels of data scraping and system manipulation.