Social media platform X, formerly known as Twitter, is changing its creator payment policy, moving away from ad-based revenue sharing to a system centered on user engagement.

The Elon Musk company announced this change in a post on X.

Previously, creators on X earned a portion of the ad revenue generated from ads displayed in the replies to their posts.

Under the new policy, creators will be compensated based on the level of engagement their content receives from X’s Premium subscribers.

This shift is expected to impact the type of content that gains popularity on the platform, as creators will now be incentivized to generate posts that drive higher engagement, such as those that spark debate or provoke responses.

With more replies, these posts are likely to appear in more users’ algorithm-driven feeds, increasing their visibility.

Announcing the change, X also hinted at the possible increase in payout for content creators on the platform since payments will no longer depend on ad revenue.

“Payouts are increasing and you’ll now be paid based on engagement with your content from Premium users – not ads in replies.

“Ads in replies will no longer impact your payout. Instead, you’ll be paid based on engagement with your content from Premium users.

“So, when your followers subscribe to X Premium and engage with your content, they support you directly. And, because X Premium is growing, your payout is too.

“The more Premium subscriptions overall, the more revenue you earn.” The company stated.

To qualify for monetization on X, users must be Verified (subscribed to Premium), have at least 500 followers, and achieve a minimum of 5 million impressions on their posts over a three-month period.

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