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Yahoo acquires Artifact news platform made by Intagram founders

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Yahoo has finally acquired Artifact. On Tuesday, Artifact became the latest acquisition by Yahoo and was bought from Instagram’s founders Kevin Systrom and Mike Krieger who created it with the help of AI. Over the next few months, Yahoo will integrate the technology behind Artifact into its platforms like the Yahoo News app as revealed in a deal announced earlier this week.

Yahoo acquires AI news startup Artifact from Instagram founders Kevin Systrom and Mike Krieger

Artifact will cease to exist as an independent app after this acquisition. Instead, Yahoo will include its artificially intelligent personalization technology in its wider system thus making it more powerful than ever. Systrom & Krieger shall also act as advisors during this transition phase.

According to TechCrunch, the decision to acquire Artifact followed an announcement claiming that the platform would no longer operate due to limited market opportunities. Initially developed as a news app, it later turned into something resembling Twitter and faced stiff competition from Meta’s Threads among other social media outlets.

Through AI, Artifact curates personalized news feeds for individuals that adapt to their tastes over time. Its objective was tailoring content to particular users by providing features such as summarizing news or even rewriting headlines themselves.

Now, with Artifacts integration into our products, we aim more than before at delivering richer content experiences thereby enhancing user engagement according to Yahoo’s perspective on this matter. The company’s financial decisions on the matter are still elusive.

The Goal behind Artifact is consistent with Yahoo News’ objective, says General Manager

According to Kat Downs Mulder, the SVP and General Manager for Yahoo News, the technology of Artifact is consistent with Yahoo’s mission of being an authoritative source on the internet. In agreement with this thinking, Systrom emphasizes that Yahoo’s scale can allow Artifact to exploit its potential to link people to reliable news hubs.

With this acquisition, Yahoo shows the desire to improve its content along with increasing innovative technological support. Once integrated into Yahoo’s platforms, Artifact will ensure more customized and meaningful news experiences for users.

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