YouTube, the streaming service owned by the search engine giant Google, has increased the price of its YouTube Premium service by 54% in Nigeria.

The ad-free service, which costs N1,100 for the individual plan, is now N1,700. The family plan was increased by over 64% from N1,700 to N2,800.

In an email sent to premium subscribers in Nigeria on April 4, 2025, YouTube wrote:

The price adjustment is expected to take effect from the users’ next billing date.

Meanwhile, the price increment was not implemented only in Nigeria. YouTube has also effected changes to the price of its services in South Africa.

From the middle of the year, YouTube Premium will be going up to R81.99 per month for the individual plan and R149.99 per month for the family plan.

YouTube is a free video-streaming service, but its paid product, called YouTube Premium, gives subscribers access to ad-free music and videos as well as background play.

In February last year, YouTube, announced it had recorded 100 million paid users across YouTube Music and YouTube Premium.

This shows that the platform recorded over 20 million new subscriptions in 2023, as it had earlier reported 80 million paid users in November 2022.

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