YouTube Premium price increases yet again in several countries

YouTube Premium is a paid subscription service that comes with several perks including YouTube Music. With YouTube Premium, you can enjoy ad-free video streaming on the platform, enjoy background/offline playback, and YouTube Originals. While these are all good features, Google has been increasing the price of YouTube Premium in different countries occasionally.

YouTube Premium price increased yet again in several countries with most from Europe

It seems the price of YouTube Premium is increasing yet again, leaving paid customers affected from at least sixteen countries. The latest increase in the price of YouTube Premium mostly affects users based in Europe. Notably, both Individual and Family plans have seen significant price hikes.

According to a Reddit post, some of the prices have spiked by over 40%. Per the thread, Individual plans in countries like Ireland, Netherlands, Italy, and Belgium have increased by €2 and now cost €13.99. Whereas, the Family plan which previously cost €17.99 in these regions is seeing an increase of €8. Additionally, you can check out this Reddit post to get an idea of YouTube Premium’s revised price in other countries.

If you are living in any of the affected countries, Google may have sent you an email to communicate the price hike. The company reportedly says that this decision will allow it “continue to deliver great service and features” and “support the creators and artists you watch on YouTube.” Last summer, users in the US saw a similar email when Google increased the price of YouTube Premium in the region.

Users who signed up through Apple are seeing an even higher price increase

What’s more surprising is that users who have signed up for YouTube Premium through Apple on its streaming devices are seeing an even higher increase in price. One Redditor from Sweden claimed to have seen a 60% price increase. However, it appears to be a tax for paying through Apple rather than Google.

Well, the sad part is that even if you cancel your subscription through Apple and try to resubscribe via Google, it won’t affect the pricing. You’ll still have to pay the higher price. On the other hand, those who signed up through Google are seeing a much lower price increase.

Several Reddit users residing in the affected countries have announced that they have canceled their YouTube Premium subscriptions. In July when YouTube started cracking down on premium plans purchased using VPNs, many did a similar thing. Time will tell if Google revises the price of YouTube Premium to remain more aligned with the users’ expectations.