A digital assets exchange, Zabira Technologies, has rebranded to reposition itself as The People’s Wallet and Africa’s trusted digital asset hub.
At a media event organised on Tuesday in Lagos to mark its sixth anniversary, the company said its adoption of a new brand identity underscores a renewed commitment to clarity, trust, and accessibility, aligning with the its mission to become Africa’s most reliable digital asset hub.
Zabira Technologies is one of the financial services providers in Nigeria established in 2019 as a simple wallet solution.
Since its inception the firm has evolved into comprehensive digital payments and asset exchange platform, enabling individuals and businesses to seamlessly acquire, store, swap, and grow their digital assets.
Guided by innovation and a user-first philosophy, Zabira empowers Africans to take control of their financial journey anytime, anywhere.
Whether stepping into crypto for the first time or seeking smarter, faster, and more reliable ways to transact, Zabira brings speed, security, and simplicity to every interaction.
“With this new identity, we are making crypto and digital payments more accessible for everyday Africans. Zabira is redefining how people interact with digital assets—offering everything from seamless crypto exchanges and competitive gift card trading to utility bill payments and cross-border transfers. We provide a one-stop platform for secure, efficient, and hassle-free transactions,” the Head of Marketing and Communications at Zabira, Ike Ekemah, stated.
The chief executive of the company, Isaac John, said, “Zabira is expanding its reach across crypto exchange, gift card trading, and bill payments, while staying anchored on our core values captured in the acronym S.P.A.R.K.—Security, where we ensure compliance and safety in every transaction; People, by putting users and our team at the center of everything; Agility, by constantly innovating to deliver fast and seamless solutions; Reliability, through consistent and dependable service; and Knowledge, which empowers us to lead with expertise in digital finance.
“Evolving into The People’s Wallet, Zabira now prioritizes safety, user experience, and financial empowerment. We are positioning ourselves as a reliable and inclusive financial companion for Africans.”