Zinox boss endorses AI radio for customer engagement

The Chairman of Zinox Group and renowned tech entrepreneur, Dr. Leo Stan Ekeh, has thrown his weight behind Konga 103.7FM, Nigeria’s first AI-powered music and commerce radio station, describing it as a transformative platform set to redefine how brands build loyalty and connect with consumers.

Speaking at a recent industry event hosted by KongaFM in Lagos, themed ‘Consumer Last Mile Takeover – The New Key’, Ekeh argued that in today’s hyper-competitive market, the final point of engagement between brands and consumers—what he terms the “last mile”—has become the most critical battleground for trust, loyalty, and growth.

“The media is the strongest link between brands and consumers,” Ekeh said. “The last engagement point is where loyalty is secured and value is delivered. That is what KongaFM is built to address—real-time, tech-driven engagement with measurable impact.”

Launched in January 2025, Konga 103.7FM integrates artificial intelligence, commerce, and music to deliver targeted brand messaging, storytelling, and promotions to a growing audience base. It is the latest innovation from the Konga Group, a subsidiary of Zinox Technologies, aimed at deepening brand-consumer relationships through data and technology.

In her welcome address, Head of KongaFM, Ifeoma Ajumobi, described the station as a robust platform that offers brands real-time insight into consumer behaviour while delivering premium entertainment. “KongaFM was built to connect commerce with culture,” she said.

The event drew marketing executives, entrepreneurs, and brand managers from leading companies, including Samsung, Emzor Pharmaceuticals, LG, Checkers Custard, Nivea, Xiaomi, and Kenya Airways—many of whom hailed KongaFM as a game-changer in Nigeria’s evolving commercial landscape.

Marketing Manager at Checkers Custard Africa, Peggy Abengowe, praised the platform’s impact on product visibility and distribution. Similarly, Samsung Electronics West Africa’s Oge Maduagwu called it “a bold blend of commerce and technology that delivers measurable results.”

For Emzor Pharmaceuticals, the station’s integration of digital tools into everyday radio made it “a win-win for brands and consumers,” said Marketing Executive Rachael Okeke.

Ekeh, whose legacy includes pioneering digital disruption in Nigeria’s tech space, emphasised that KongaFM is not just a radio station but a strategic tool for brands seeking relevance and loyalty in a digitally evolving market. “Businesses must be bold,” he added. “And those who win the last mile will win the future.”

Konga 103.7FM, operating at the intersection of entertainment and e-commerce, continues to expand its reach and influence, signalling a new era where AI-powered media could become the primary driver of consumer engagement in Africa’s digital economy.