Zyler Unveils AI-Powered Virtual Christmas Jumper

The alternative sweater was digitally designed by Zenaida Ossana, a talented 3D Artist and Fashion Designer with a rapidly growing following on Instagram.

Zenaida created the magical design using the new AI platform Neural Fashion and was inspired by seascapes and mermaids in her creative process.

“It was fun to work on this design knowing that many people might be able to see it and experience the potential of digital fashion for themselves,” the designer said.

“We think this is a fun use of AI tech, combining VTO and digital fashion to offer consumers an alternative way to participate in this phenomenon.

“We do also acknowledge that these technologies have an environmental footprint, however, we believe that responsible use of AI and digital design considerably outweighs the negative impact of overproduction and discarding of physical clothing,” Zyler’s innovation consultant and digital fashion expert, Karinna Grant, who led this project, explained.

The origin of the Christmas Jumper tradition can be traced back to 19th century Scandinavia where thick warm and brightly coloured jumpers were worn to escape from the cold.

More recently, Statista reported that on average 47 per cent of consumers worldwide enjoy ugly Christmas jumpers. However, that is not what motivated this project.

Zyler collaborated with Zenaida after being made aware of the shocking stats on the overconsumption of Christmas jumpers. True Origin reports that 12 million jumpers are purchased each year in the UK alone and 25 per cent of those are only worn once.

Research by environmental charity Hubbub found that 95 per cent of jumpers are made completely or considerably from synthetic materials. Generally, they are acrylic, and this means that they take over 200 years to decompose.

Consumers can try the jumper experience by visiting Zyler’s flagship Digital Dressing Room and in less than 90 seconds, they can see themselves wearing the distinct design.