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Fallout's Release Strategy on Prime Video Was a Mistake

fallout s full season drop highlights its biggest issue

Prime Video dropped its latest series, Fallout, on Apr. 10, 2024, one day ahead of its original premiere date, likely in an attempt to cash in on the highly positive reviews the series gained. Instead of releasing the first two or three episodes before doing a weekly drop, as the streaming service did with The Boys Season 3 or Invincible Season 2, Prime Video decided to drop all eight episodes simultaneously. This certainly made Fallout a big event series for people to binge over the weekend, but it might have been a big mistake for the series.

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