Search giant Google released its 2023 Ads Safety Report, revealing that it blocked 206.5 million scam advertisements.
The report, which was released on Wednesday emphasizes the preponderance of scams and frauds across online platforms in 2023.
According to the report, bad actors are constantly evolving their tactics to manipulate digital advertising to scam people and legitimate businesses.
To counter these ever-shifting threats, it quickly updated policies, deployed rapid-response enforcement teams, and sharpened its detection techniques.
Highlighting the efforts of the tech company in tackling the rising cases of fraud online, Google’s VP and GM of Ads Privacy and Safety, Duncan Lennox, in the report said:
In general, Google said it blocked or removed a total of 5.5 billion ads from its platform in 2023 buoyed by its deployment of Artificial Intelligence (AI).
Google said it also blocked or restricted ads from serving on more than 2.1 billion publisher pages, up slightly from 2022.
The introduction of new technology such as generative AI to novel abuse trends and global conflicts is helping Google in the fight against fraud. The tech giant, however, noted that the digital advertising space has to be nimble and ready to react to the threat the same way.